Businesses need to be strategic about how they optimize their search engines so that they can achieve impressive results quickly.
SINGAPORE – Media OutReach – May 10, 2022 – Stridec Worldwide (“Stridec”), named by Clutch as Singapore’s Best SEO Agency for 2021, is helping more B2B brands and businesses find the Internet to generate more traffic, customers and revenue, from While recommending the top 3 SEO strategies for 2022.
Against the backdrop of a global economy struggling to recover from two years of the pandemic and ongoing challenges stemming from the ongoing conflict in Europe, B2B companies certainly have the odds stacked against them with rising operating costs and reduced access to markets and resources.
On the marketing front, B2B companies can’t afford to waste unnecessary time and money on “spray and pray” methods that produce little to no interest or conversion. More and more companies are realizing this and increasingly looking towards search engine optimization (SEO) as their primary business acquisition engine going forward.
However, the practice of search engine optimization has always been surrounded by myths, half-truths, and misconceptions; It is easy for companies to get distracted by fancy techniques or “hacks” and spend their energies on activities that do not affect their SEO goals.
To help B2B companies stay focused and work on the key elements that will make the most impact on their search engine rankings, Stridec recommends the following 3 best strategies:
1. Answer questions directly on the main web pages
The primary purpose of a search engine like Google is to return the results that are most relevant to a user’s query and most B2B queries are questions or problems that need to be answered or resolved.
By providing clear and accurate answers directly on their websites, companies signal to search engines that they are more knowledgeable, knowledgeable, and ready than the competition to provide answers to what searchers are asking, and thus deserve to be rewarded with higher rankings and higher visibility in search results.
The best thing about this strategy is that the vast majority of B2B companies do not; They prefer to provide minimal and often abstract marketing texts on their websites, and rely on the sales team to do the heavy lifting to gain leads.
So any business that bothers you to do so will be rewarded with an instantaneous puff of relevance and authority and in the eyes of search engines and audience leads respectively.
This is an effective quick win that produces quick results and is usually the cornerstone of an overall SEO strategy that Stridec recommends for any business right from the start.
With this strategy, Stridec was able to help a service provider that provides corporate training in Singapore to get their website approved by Google and start ranking within days after implementation.
2. Optimize homepage titles
The title of a web page is the most important element of a page because it indicates to search engines what the web page is about. Their importance in achieving solid SEO performance cannot be overstated.
However, since it is not displayed directly on the web pages themselves and is barely noticeable in a web browser tab, most companies fail to realize its existence, let alone optimize for SEO.
It is recommended to include the main keyword related to the web page in the title text, placing it as close as possible to the beginning of the title. A secondary keyword can be added to the title, but avoid making it look unnatural, repetitive or questionable by keyword stuffing, a practice that displeases Google and can lead to lower rankings.
With this approach, Stridec has been able to help a security company rank higher and highlight greater research for its CCTV surveillance system and safety deposit box solutions.
3. Invest in a disciplined relationship building process
Backlinks, defined as links from other websites pointing to their own website, have been and still are one of the most important factors when it comes to ranking well on Google.
In general, the more links pointing back to a website, the more likely the website will rank higher and higher than the competition for target keywords.
But not all backlinks are created equal, and some can do more harm than good. Whether the backlink comes from a website in a relevant or relevant industry, a well-trusted and respected site, or a well-known and well-traded blog, it has implications for the effectiveness and how much you drive your SEO rankings.
Successful link building requires appropriate research and planning with a clear and actionable acquisition roadmap, but B2B companies generally lack the experience and resources to perform link building on their own in a strategic and sustainable manner.
It is recommended that companies leave the link building activity to the experts and engage proven SEO agencies like Stridec to take care of the process on their behalf.
This strategy was instrumental in getting the forklift rental company in Singapore to the top positions on the first page of Google search results for the targeted keywords within 3 months and continued to stay on top.
Play it smart and play it strategically
“There are many factors that influence the success of SEO, but not all factors have a significant impact,” explained Mr. Alpha Chiu, Stridec SEO Consultant. “It is important that companies play their role intelligently and focus their energies and resources on some of the select factors that make a difference to the research vision so that they can achieve their goals in the most effective and efficient way possible.”
About Stridec Global
Stridec is a digital marketing agency that specializes in SEO and e-commerce solutions with the goal of helping brands Get online. using its own property “Awesome at BED” The framework, Stridec helps companies gain more traffic, customers, and revenue to stay ahead of the competition and dominate their markets.
Stridec is focused on helping clients build long-term strategic online assets that deliver a sustainable return on investment (ROI) for years to come.
For more information on Stridec, visit https://www.stridec.com/.
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